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Marketing in the New Year
I’ve been doing a lot of thinking about marketing and online advertising. More specifically I’ve been thinking about, and trying to see ahead, the direction that advertising will take in the coming new year. I do this throughout the year on a regular basis. I take some time each year to evaluate my own plans [...]
Who are you trying to target with your advertising?
Ever played darts? I’m sure that most people have picked up a dart and thrown it at a board hanging on a wall a few feet away. The purpose of such a thing? To hit the bullseye. Or in my son’s terminology, “the red spot in the middle.” I like darts. I don’t think I [...]
