Does Your Internet Marketing Campaign Need Some Duct Tape?
Duct tape. I can’t think of any other indispensable item. Well, maybe my Blackberry, but that still can not do what duct tape can do. In the world of internet marketing and advertising we do not usually think about duct tape. But, there are times when you might have to make some slight repairs – or even major repairs – to your advertising in order to make some mid-course corrections.
This is quite common in first time advertising campaigns. Sometimes you have either centered on the wrong keyword phrase, the wrong angle, the wrong audience, or the landing page just is not producing very well for you. There are several reasons why an internet marketing campaign is not working. Sometimes it takes a complete overhaul. Sometimes it just takes a little bit of duct tape.
Fixing Your Online Marketing With Duct Tape
I was talking with a new client yesterday about their current advertising campaign. I like to get a feel for what they have done, what they are doing, and what they would like to see before I start making any plans. Sometimes I only need to add a little content. There are other times when I need to sit them down and plainly let them know their advertising sucks. Thankfully, I did not have to do that this time. All this person really needed was a little duct tape. Some holes in their advertising had to be plugged up and a few changes here and there.
However, it wasn’t until I noticed this post at Gizmodo about a plane that was fixed by duct tape after a bear mauled it that I began to put it into an internet marketing aspect.
My first reaction was the same as the author of the post. I just did not believe it. But, it is just too far out there to not be true.
Not only was the plane repaired with several rolls of duct tape, but it was flown back to safety. In the realm of stories, this is one that I really wish I could have been a part of and could tell to everyone every chance I got. Just for the fact that fixing a plane with duct tape beats out anything else ever made with duct tape. Ever.
Then my mind turned to internet marketing. What a great analogy for the little fixes that are needed with a failing online marketing campaign.
Little Fixes – Big Results
This is the plane before it was duct tape-ified. Before the problems were fixed. Your online marketing campaign might not be as badly damaged as this one, but the results are the same. It just will not fly.
Internet marketing, especially affiliate and network marketing, is a pretty fickle monster. There are times when anything will work. It does not matter what you have for copy on your landing page, the webpage visitors will sign up for your mailing list, and buy the products. There are other times, when a small trickle will do what you want them to. Then, there are times when it is as if a bear has mauled your plane.
In every case, though, it just might be that a small fix – a duct tape fix – can drastically improve your response rates. A small change to a word in the heading of your landing page can capture the emotions causing higher results. A different picture can give the same response through visual means. Adding a video can make your page personal.
But, what about the actual advertising campaign itself?
Instead of fixing the webpages, you might have to change some of the actual advertising materials. You might need to focus on a new audience for your content. A slight change in the focus of your articles can make a big difference in getting click throughs. Your email ads might need to be sent to a smaller niche. Or, you could add something like a multi part email course, or social networking avenue.
The point is this…
If you find that you are not getting the response that you would like to see in your advertising campaign, look at using some duct tape.
