Your Daily Kick – Jan. 15, 2010 – Make A Video
I truly believe that if you do not embrace new technologies then you are going to be left behind very quickly. Creating videos for affiliate marketing, online advertising, and building your brand is something that many people are starting to do. You just have to look at YouTube to see that. A lot of the videos are affiliate videos, or teaching videos, from one website or another. I even wrote a short post on getting your video going now.
Today is the day that video plays a part in your overall marketing strategy.
Video Creates Internet Marketing Stars
Online video has come full circle. Many people are using video today on their blogs, on video websites, and even as a way to do instant live discussions using a site like Qik.
Taking advantage of his very powerful medium will really help you not only advertise your website, but also build a strong authoritative voice for yourself and your business. This is really the goal. Once people can have another way to connect with you – the real you, not the anonymous you – results become much higher, and faster.
Many online business owners, however, are a little hesitant to use online video as a means of marketing their products and services. I can certainly understand this. I am still having some hesitancy in this department. However, I am ready to make that jump. In fact, I have already recorded several for a new product I am making called ‘Story‘ at SocialMediaMarketerTips.com.
Not That Hard To Do
When you really get down to the actual ‘how to make a video for online marketing’ basics, it is not all that hard to do. If you have a video camera, a web cam, or even a cell phone with video capability, you can make a video. One major misconception is that you need to have an expensive camera in order to make good videos. That just is not the case. Most marketers use the Flip video camera. It only costs around $150 and is very easy to use.
Two Minutes Is All You Need
You also do not need to create a full length feature movie. A few minutes of you is enough. The content is entirely up to you, but you should gear it towards the topic of your site. For example, if you want to drive traffic to your landscaping and gardening website, you could do short videos on how to transfer plants or any other aspect of gardening. You could also do short little informational videos about flowers, techniques, and different tools.
Once you have the video shot, then do some simple editing and then upload to your website, your social networking site, or YouTube. Before too long you will have built up a large following, and people who can not wait for the next “show”.
Easy Video Tips To Making One Today.
Since I am definitely not an expert in using video for online and social marketing, there are some things that I think are very important.
1. Know what you are going to say. There is nothing worse than someone stalling, and going through a lot of “ummm” and “ahhh” on the video. Write out a short script, or rehearse beforehand.
2. Make it short. We already touched on this, but people do not want to sit and watch long videos. Two to three minutes is enough.
3. Get the the point quickly. To help make the video short, cut out any fluff, or other things that will take away from what you want to say. Just get to the point quickly.
4. Be natural. You do not have to act like you are going for an Oscar. Just be the regular you, doing what you usually do.
5. Good lighting. Trying to watch a video that is dark or hard to see is not a lot of fun. Make sure you have a lot of good natural lighting, or that your room is well lit.
6. Have fun with it. Doing something that is not a lot of fun can get to be a hardship rather than a benefit. Enjoy it. Be creative. Do different things. But, have fun doing it.
Go Make Your Video… Now!
So, go ahead. Set up your video camera and shoot that short little video. Upload it to your Facebook profile, a YouTube profile, or directly to your website. But, just do it.
Once you get your video uploaded some where, why not let us know where? I’d love to see it!
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