What Is An Article?
Article marketing is something that many people just do not understand. Writing an article to promote your website is a very powerful marketing medium. Unfortunately, it is also something that is done rather poorly.
The state of article marketing today seems to be taking a turn towards the rushed. A bunch of articles that are what I call “google rewrites”. This is where the topic is simply googled and the article is a rush rewrite of something that is already written. For example, if the topic is something like use of solar panels you would simply google the term “solar panels”, find a suitable article and then just rewrite it by running it through a some type of rewrite software. All that does is change some phrases and words around making it sound a little different.
However, the information is still the same.
What article marketing is missing today is new information. There isn’t any real research going into the article or any real “defining” moments in the articles today. It is like people get caught up in the keyword instead of the actual words.
Article Writing Is More Than Keywords
Most of the time when I write an article for a client, I am given a list of keywords. That is fine, but I do not rely on the keywords totally for the article. While the search engines like keywords, people do not. They want real information that will help them with a…
There is nothing worse than trying to find something, go to a web page where an article is and see that it is simply for getting higher rankings for that page. There is nothing of valueto be found, or worse yet, it is the same information you’ve already seen!
What Is An Article?
An article that is used for article marketing purposes is something that must add value to your webpage and/or to the person who is reading it.
Did you get that? Here is my definition of an article again.
An article for article marketing is a writing that adds value to your webpage and/or to the person who is reading it.
Do your articles do that?
Writing Your Next Article
Before you open up that word processor, text editor, or Wordpress interface, make sure that you follow a few things first.
1. Design it around what people need. Don’t just rely on keywords. Write for people.
2. You are not writing a book. People on the web do not have hours to sit and read your lengthy dissertation. They want to find the information they need quickly. Keep your article between 300 to 500 words in length.
3. Keep it on point. This is the hardest thing for me to do. I like to open with stories and a lot of background detail. But, if I am writing for article marketing purposes, I keep it on point.
4. Give new information. Please. Instead of stating the same obvious information. Give a new angle, a new opinion, or even go against the grain and do something entirely opposite.
5. Use correct writing principles. I’m not saying that you need to have a grammar degree. What I am saying is please have your article edited, or proofread by someone else. While you can go over it yourself, you will not pick out all of the mistakes.
6. Use Spell Check. Besides using correct writing in your article, run it through your spell checker. It might not catch all the misspellings, but it will catch most of them.
7. Have fun with it. It isn’t going to do any good if you dread writing your articles. Most of the time, this is because we put too much pressure on us to write great articles. They do not have to be great, but they should be decent enough to read. When you have fun with it, you will write better articles.
Article Marketing Is That Important
Content, no matter what anyone else tries to say, is still king. You need it. Article marketing is extremely important to your overall success that you should spend the majority of your time with it, or find someone else that can do your article marketing for you.
Remember what an article actually is, and then go write a few.
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