60 Quick Do’s and Don’ts for Online Advertising
Here’s a quick list of 60 online advertising tricks I’ve learned over the last 13 years of online marketing and setting up marketing campaigns. There is no particular order, just some of the do’s and don’ts I’ve come across along the way.
Do….
1. Be persistent in continuing to learn advertising and marketing.
2. Find a proven marketing coach to help you.
3. Learn, and practice simple copywriting as soon as you can.
4. Be familiar with different advertising tactics.
5. Use articles for website promotion.
6. Write and submit a consistent 3 to 5 articles a week.
7. Be an expert author at EzineArticles.com.
8. Submit articles to individual ezine publishers.
9. Get started with social media marketing.
10. Start a blog dealing with your niche.
11. Be a consistent participant in forums.
12. Comment, comment, comment on other blogs in your niche.
13. Provide quality content through weekly ezine or newsletter.
14. Send traffic to landing pages for capturing email and preselling visitors.
15. Be active on Twitter
16. Learn solid pay per click strategies.
17. Spend time optimizing webpages for higher search engine rankings.
18. Use an email signature in all your emails.
19. Seek out relevant sites and ask to exchange links.
20. Spread some ‘link love’ in your own articles and blog posts.
21. Give away a lot of free information in reports, ebooks, and email courses.
22. Keep landing pages up to date with relevant information and web copy.
23. Always test new copy, landing pages, headlines, and ads.
24. Participate in webinars, internet radio shows, and teleconferences.
25. Hold contests to increase web traffic.
26. Focus your advertising on one single action.
27. Go Viral in your advertising.
28. Have a plan and work diligently on it.
29. Use email ads in relevant ezines for targeted marketing.
30. Think of how you want to be thought of (brand) and build your online presence from there.
31. Experiment with buying targeted ad space on relevant websites.
32. List your website with all major search engines and directories.
33. Work hard in creating effective, stirring, and “pullable” headlines and titles.
34. Keep a ’swipe file’ of other advertising to learn from.
35. Create a social media landing page.
36. Do budget your advertising dollars to spread out over several areas.
37. Write guest posts on other blogs.
38. Form partnerships with other people within your niche.
39. Use social bookmarking sites like StumbleUpon and Digg for further exposure of your site.
40. Have a multi-pronged attack in your advertising.
41. Use coupons and time limits as incentives.
42. Write and submit press releases on newsworthy events in your business, or affiliate company.
43. Use offline advertising methods (business cards, newspaper ads, etc.) to promote your website.
The Do Nots
44. Get discouraged if you don’t see overnight millions.
45. Write over-hyped sales copy for landing pages.
46. Get started with PPC advertising without really studying it first.
47. Just post your own links on Twitter.
48. Only participate in forums when you want to advertise your website.
49. Only publish your newsletter when you want to sell something.
50. Use pre-written, company supplied landing pages and ads.
51. Comment on blogs with “Great blog!” and leave it at that.
52. Spam publishers and site owners with your content on a daily basis.
53. Focus only on selling a product.
54. Limit yourself to just one advertising method.
55. Waste your money with safelists and paid “guaranteed” traffic sites.
56. Jump into social media marketing without a plan.
57. Use only free blog hosting for your blog.
58. Spam your ezine subscribers with daily issues or ads.
59. Try to do everything yourself.
60. Present an answer to your target audience’s problems.
The Biggest Marketing Do Of Them All
You can really get lost in the do’s and don’ts of advertising website and kind of lose the fun of it. (Yes, advertising and marketing is fun!)
You can also get so wrapped up in what you should and should not do that you kind of get frozen and don’t know where to go. But, I think I can lessen the anxiety a little bit with the number one marketing “do”.
Just do it.
You simply won’t achieve any type of traffic to your website if you don’t do something. Get started slowly and begin to build as you learn, work with someone, and see some results. But… you must do it!
What about you?
Do you have any tips for the “do” and “don’t” list? I’d love to hear them. Why not jotting it down in the comment section?
