Three Copywriting Tips For Network Marketers
Copywriting is not the same for every type of business model. In fact, if you are into affiliate marketing, network marketing, or both you’re going to find out that they way you write landing pages, sales letters, or even articles is going to be different for each one.
Networking marketing is different than affiliate marketing. While you are still advertising other people’s products, the technical aspects are vastly different. Because of that you need a different kind of copywriting approach to network marketing than you would with other types of internet marketing. By approach I’m talking about the actual writing. Some of the principles might sound the same, but the implementation is different.
Network Marketing Copywriting Tip #1
Target-Audience should be main focus.
Your target for network marketing opportunities is to build your own business by recruiting others to join your network. This is most often referred to as ‘building your downline’. In affiliate marketing it is mostly aimed at a sale, or click-thru to the merchant site. The copywriting, or the words you use on the advertising piece, sales letter, or landing page should reflect this type of focus. You want to get the reader excited about the possibilities that this opportunity presents to them.
Network Marketing Copywriting Tip #2
Use personal examples to present your opportunity.
If the current social marketing revolution tells marketers anything it is that people are looking for something that they can relate to, and people they can feel a connection to. Being personal in your copywriting, using your own personal journey in network marketing or failures/successes is a powerful way to do connect.
Another big component of being ‘personal’ in your copywriting is to solve a problem that people are facing today. Right now that would probably be the economy and the high unemployment rate.
Network Marketing Copywriting Tip #3
Build your copy around benefits instead of outrageous claims.
When I’m working with new clients involved in network marketing I usually have to break the news that the biggest problem with their marketing is their landing page copy. Yeah, the one that cost them a few hundred bucks to have someone write for them is working against them.
Your copy needs to be built around something. Your best bet is to build it around the benefits of the opportunity rather than outrageous claims. Claims such as “$10,000 in 3 weeks!”, “Earn $25,000 in just 3 hours a week!”, and “Be a Millionaire in just 2 weeks!” are not going to be overly effective in turning readers into new recruits. Instead of going that route use the benefits as the foundation and build from there. If you want to hype the benefits that is ok, just don’t hype the false claims.
