Your Daily Kick – Answer A Question
If you haven’t noticed, the world of advertising on the internet is making a pretty big change from anonymous to personal. People are interacting with other people and the resulting relationships is what is driving traffic to websites. There are a lot of reasons why this is… all discussed on another website, but the simple fact remains that personal marketing is becoming more effective than mass, anonymous marketing.
Today’s Daily Kick is about being a little more personal in your advertising efforts. For those not social media savvy yet, there are two major social networking sites that have pretty much taken control of the hearts and minds of the entire planet. Facebook and Twitter are great ways to keep in touch with friends and family, but they are also fantastic vehicles to meet, and connect with, new people.
A major aspect of networking on these two sites is to make yourself available to interact with your friends or followers. One way to do this without trying to think up pithy little quotes and humorous quips is to answer questions.
That’s your task for today…
Answer at least three questions posted by your friends or followers.
If you’re not connected on either Facebook or Twitter, then today’s kick will sound foreign to you. If you are though… you have your task.
Answering Questions on Facebook and Twitter
Before you run off to complete your task there are a few things to consider.
1. Make sure you know the answer, or can find out. That might sound silly but many people will try to give an answer to a question they know nothing about.
2. Don’t point the answer in your direction. In giving an answer to someone’s question it is better to give than to receive. Give links to other websites, tell what someone else told you, or what has worked for others. That does not mean you never point to you, just don’t do it all the time.
3. Follow up Once you have given your answer, or answers, check to see if what you advised helped in any way. This goes along way to establish a friendship and label you as someone to come back to.
4. Make sure your profile is up to date. When you answer someone’s question for the first time, they are going to check up on you. The best place to do that is in your profile. Guess what they are going to look for first? Your website URL. Make sure everything is up to date.
There you go.
With that information in hand go…. right now… and begin looking for three different people who have a question of some kind that you can answer. It doesn’t have to be even related to your business at all. As long as you know the answer, give it.
Go.
