Tim Bossie.com

For years now there has been a slogan online that many marketers have lived by. “There is money in the list! ” has been the mantra for a lot of people and for good reason. It’s absolutely true. There is a lot of potential profits within an email list or email newsletter.

One of the main things that people are taught within internet marketing, especially in affiliate marketing, is to start an email newsletter, or ezine. For several reasons this is a good idea.

1. You have free advertising to people who asked to receive info from you.
2. You gain trust by being consistent with quality content.
3. You are seen as an authority in your niche.
4. Your recommendations on products are taken very seriously and often acted on.
5. And several others.

Even in this day of social media and the revolution of new media advertising that is taking place, an email newsletter is still a good idea.

So how do you get people to sign up?

7 Quick Ways To Get Ezine Sign Ups

1. Offer a free incentive. Probably the oldest, most talked about way to get subscribers for your ezine is to offer them a free incentive. Anything from a free ebook, report, autoresponder course, or other freebie is used as a bribe. There’s a good reason for this. It works!

2. Use a video clip as a reward. Another great way is to use the ezine sign up as a first step to getting to a video clip that shows something that solves a problem or gives information the new sign up needs.

3. Offer a sample to view. People will sign up for something if they can see what they are getting. Set up a page with a sample, or even a few sample issues, of recent or past issues. The reader can see for him/herself whether or not this is the type of ezine they want to be getting in their email. If your ezine has great content, easy to read, not full of ads, and helps the reader you get a new subscriber.

4. Write articles and blog… a lot. An ezine is all about information, solving problems, giving advice, showing “how-to”, recommendations, and being an expert. Period. You can also do that through blog posts and writing articles. The good thing about that is it gives you a sort of introduction of yourself so that when you ask for your reader to subscribe to your ezine, they often do. They already know you deliver great content and will look forward to “exclusive” content in the form of your ezine.

5. Offer “exclusive” content for subscribers only. Exclusive content means just that. Stuff they won’t find anywhere else. Not in your blog. Not on EzineArticles.com. Only in your ezine. This type of offer puts your publication apart from the rest.

6. Charge a small monthly, or yearly, fee for it. Yes, people will subscribe to it. Why? Because there is a general feeling that if you have to pay for something then it will be better than something you can get for free. Again, it must be something they can’t get anywhere else and you must deliver quality content.

7. Just ask. I was told at a young age that when I needed something I should just ask for it. That has stayed with me and when I need something… I ask. The same principle applies to getting sign ups for your ezine. Just ask. Ask them to subscribe. You just might get what you ask for.

Go Get ‘Em!

Publishing an ezine is a great way to keep in contact with your website visitors. But, you need people to read it. Use these tips to get those people.