Video. Do it now.
I have to admit that I’ve been wanting to use video in my own marketing and coaching, but just haven’t gotten around to using this compelling online marketing technique. However, after reading Lisa’s post about creating compelling online video content I am definitely going to be giving it a go in 2009.
Video is scary though. You are putting yourself out there and being you. You are worried that you’re not video-genic enough and that no one will want to watch it. When you stop and think about it that’s really the problem with everything. You don’t think you’re good enough. Smart enough. Fast enough.
I have been watching several people like Shawn Collins, Jim Kukral, and Lynn Terry begin using video and seeing the benefits. Even if it is from the outside looking in.
Online video is going to be the new content for the web. With the way that mobile marketing is taking off, and social media is beginning to take a much larger position in online marketing, video is poised to be a major factor in how you will get your message out and build your authority.
Are you using it now? Are you thinking of creating videos in the near future? Or are you going to not think about it and hope it goes away?
