Your Daily Kick… Sit and think
After a long hiatus, the Your Daily Kick section of this blog is now back and ready for action. When I started this section the premise was to help people by giving useful, relevant, timely, and easy to implement actionable advertising tips. A kind of kick in the pants to get your advertising off the ground, your creativity flowing, and/or thoughts for later on.
And things were going pretty good, but I stumbled… well, more like fumbled the ball and let it slide. I’ve decided to bring it back and renew Your Daily Kick.
So, your kick for today… the action you should take right now is to… sit and think.
To be more precise; sit down in a quiet location for 15 minutes and think about something related to your advertising and then do it. Let’s break this down a little so you can see what I mean.
Sit down. This isn’t just something you should do once in a while. I once read somewhere that when you take just 15 minutes a day to sit down and think your productivity increases. You seem to focus on things better and are not doing anything else. When you’re walking around, listening to music, doing laundry, walking on treadmill, taking the dog out, or any other of a wide variety of things that people do you’re not really focusing. Sitting down helps set the mood for thinking.
In a quiet location. You can’t think with noise going on around you. I’ve heard a lot of the excuses people make.
“I need some noise in the background.”
“I think better with my mp3 player blasting in my ears.”
“I have kids and they find me everywhere.”
Do any of these sound familiar? I’ve used them all myself. However, the fact still remains that when I set aside a few minutes every day to sit down away from everything and think I get a lot more done during the day.
For 15 minutes. No more. No less. Set an alarm if you need to. But, 15 minutes of silence, by yourself, sitting down can lead to hours of effective productivity. For you marketing needs, these 15 minutes can lead to a fulfilling day of advertising that produces results. Why 15 minutes?
This way you can’t overwhelm yourself with a bunch of tasks that you can’t possibly complete. You have enough time to think about what you need to do, how to do it, and get yourself ready to do it. And because it’s really not that long.
Especially if you have kids. I find this works for me because I have three homeschooled kids running around everyday and any longer than 15 minutes means complete chaos.
Think about something related to your advertising. This doesn’t mean the errands you need to run today, the leaky faucet that needs to be fixed, what you’re going to have for dinner, or the birthday gift you need to pick up. It means something related to your advertising.
Then do it. After you’ve sat down in a quiet location for 15 minutes and thought about something related to your online advertising then you’re ready to actually do it.
Whatever you thought about, planned out, or decided to do related to your marketing… do it! Don’t sit on it. Don’t leave it for later. Don’t end your 15 minutes and then immediately go into mowing the lawn, going to the store, or checking out your RSS reader. Do your advertising. If you put it off for later you will either cut corners or continue to put it off.
Do it.
Ready, Set… Go!
There you have it. Your Daily Kick for the day. Actually, something you should do everyday. Make it a daily habit. For me, this is the first thing I do after I check out my email, RSS feeds, and social networking activities.
What are you waiting for? Get going. Sit down and think.
