Three New Ideas To Keep People Coming Back To Your Website
I love internet advertising.
I love the challenge of not only working to build traffic to a website for a client, but also the challenge to always be thinking ahead and creatively creating new ways to advertise and capitalize on the traffic by keeping people coming back.
Your advertising isn’t really all that effective if you don’t have a plan in place to keep the traffic you get to visit your website to continue visiting it. I usually grade my ad campaigns with several different criteria, but two of them are;
1. How much traffic is coming to the site everyday? and,
2. How much repeat traffic is re-visiting the site each day?
Two very important testing points to a successful advertising campaign.
The key is how do you get people to return.
Three New Ideas For Repeat Traffic
I don’t if it is because I get bored easily or because I like to stretch boundaries and not follow everyone else, but I like to fiddle with things. I like to change them or improve them just to do things different. Status quo is not in my vocabulary. I think it makes people stale and lazy.
So, I’ve been thinking about and working out some new ideas for generating repeat traffic to your website or blog. Here’s six of my idea.
1. Be A Reality Star. Online video is becoming increasingly popular with online marketers. The biggest reason for that is that it is getting a lot easier to produce. A flip cam, windows movie maker, and a youtube account is just about all you need. Just record, edit, upload. Quick, easy, and so very productive.
Video is a great tool, but I think is hugely underused by online marketers. And where it is being used is getting stale and boring. What I am suggesting is to create a video series that is different and fresh. Create a reality show that shows you actually working your business opportunity, using the product you’re trying to sell, talking with clients, or whatever your niche is in. Just hit record and forget… for at least 15 minutes anyway.
And then offer this everyday. Make a huge deal of it in your blog, within your social networking circles, and in your emails.
You could use a service like Ustream, which is being used by people with great success… but, I like the thought of videos on your own domain, your own server, and with your own site’s design. The whole reason to get repeat traffic is to get it to your site.
What can you make a daily series of? Get a little creative with it and have fun with it. People like to see others have fun.
2. Write A Page A Day. We all give away free stuff for people to join our mailing lists, but not often to get people to return to our web pages. What if instead of giving away an entire ebook, report, or some other freebie you just uploaded a new section each day?
This idea is to instead of having a complete ebook for people to download and read at their leisure (which usually never gets read), you just upload a new section of that ebook on a daily basis for a set period of time. That will keep people coming back each day, to your website, to see the new section.
Again, they are on your domain, your web page, and your design with your products made available.
3. Use A 30/30 Plan. What is the 30/30 plan? Very simply this. You ask an expert in your niche 30 questions and then release the answers, one at a time, for a period of 30 days. This would work great if your main website is a blog. People will keep coming back to see each answer.
The key to making this idea work would be to ask relevant questions to real problems that people are having. Within each answer make sure there are plenty of resources and other content that people will find interesting and useful.
Once you get the first 30 days done, have another set of 30 questions ready to do it all over again.
Repeat Traffic Can Be Fun
Advertising doesn’t have to be all about ads and hype. It is fun. When I begin working with a new client I get excited. Because it gives me another opportunity to stretch my creative muscles, blast through boring boundaries, and have a lot of fun doing it!
If you’re a do-it-yourselfer, like I am, then use these three ideas and have some fun doing it!
