Two Big Thoughts In Planning Your Advertising
Planning an advertising campaign can be a pretty daunting task. The thought of everything that goes into an advertising campaign can simply be a little confusing as to where to start. Fortunately, online advertising can be broken down into three must have strategies that are essential and relatively simple to get started with. However, there is another element to online advertising. It’s you. Your thoughts when you’re putting together your ad campaign is the rudder that steers your campaign. Where your thoughts are determines the outcome, or actually the effectiveness, of your marketing. So the question then becomes, “What should I be thinking about?”
Two Big Thoughts To Get You Started
When you get down to the very basics of online marketing there are really only two big thoughts. When planning your advertising campaign these two thoughts should be in the front of your mind as you are preparing your advertising and planning your implementation.
Big Thought #1 What is it I want to accomplish with this campaign? That might sound like a simple thought. However, I see a lot of ads and campaigns that people are running and I have absolutely no idea where they want to go with it. It’s very important that not only you know what you want to accomplish, but that the audience you are targeting also knows what you want! Each individual campaign is part of a much larger, end game type, campaign. Your thought, or main goal, for each campaign must line up with the larger one. However, each individual campaign will, and absolutely must have its own viable thought. For instance, let us assume that you are advertising a marketing opportunity. Of course you want people to eventually join this opportunity so you are rewarded with people in your downline from which you make money from. That’s the end goal. However, your campaigns shouldn’t be all about that. It should take on separate individual goals which will line up with the eventual goal. For something like this your thoughts could be…
or any number of other things that you want the person to do. It doesn’t necessarily have to be an immediate sign up for the opportunity. That’s where most people go wrong with their advertising. They want instant results for their end goal when sometimes it takes finesse and smaller steps. So, think about what it is you want to accomplish with this particular campaign.
Big Thought #2 What is my target audience?
There is not only one target for every product. Did you get that? So many people think that they can just load up a shotgun and blast away at a large, narrowly defined audience of people and begin to collect the big paydays. That can happen in some instances,
BUT there are always smaller targets that will produce much more in the long run. When creating your plan begin to think of the exact audience you want to see your advertising. And I am talking exact. There is more than one audience for every product. Again, with the above example of a marketing opportunity there are several different groups of people you can target. Your materials should reflect that.
Short side note: Here’s something to think about…. whenever you are writing, or creating any type of advertising material (email ads, landing pages, ppc ads, articles, blog posts, reports, etc…) it is so important to remember this one incredibly huge factor to emotional stimulus. People like to feel like they are the only one you are talking to.
I want to repeat that… People like to feel like they are the only one you are talking to.
End of my side note.
Each individual target audience wants to know that you are not “courting” anyone else. That you are only interested in them and each of your advertising materials is a way of getting that feeling across. With the above example, you could break that down into smaller targets like…
and, of course, you could break that down into smaller and smaller chunks. The thing to remember is that a narrowly defined audience will produce larger returns than a huge shotgun approach.
Get to planning!
Ok, you’ve got to things to think about. Now get out there and get going with your planning.
