Tim Bossie.com

Online advertising is complex.

There are so many methods that one can use in advertising a website, or blog, that it can easily overwhelm someone and cause inaction. But, it doesn’t have to be that complicated.

One of the things I always tell my advertising package clients about advertising is that the key to advertising is to pick a few advertising methods and work them until you feel comfortable with the whole marketing thing and then test other methods.

The question I usually get from clients is “What strategies do I start with?”

Three MUST Do Marketing Strategies

In my opinion there are three marketing strategies that you MUST use each and every day. Whether or not your are a new online marketer or have been doing this for 10 years, these three must always be there.

Number 1 Online Marketing Strategy.

Write articles.

This has been pushed and pushed and pushed and pushed for years. Everyone knows that writing articles for advertising your website is the most powerful marketing strategies you can use. Unfortunately there are still those that don’t bother with it or are marketing rather poorly with articles.

Article marketing works when done consistently and within certain boundaries.

Article marketing pointers…

1. Be consistent. Write at least 5 to 6 articles a week and submit them to major article directories.
2. Write short, easy to read articles instead of long, drawn out ones.
3. Spread your articles around the web but don’t submit each one to every directory.
4. Write original articles for blogger.com and wordpress.com
5. Link back to relevant pages on your site, or landing page, in the author’s info box.

No matter where you are in your internet marketing adventure, article marketing is absolutely essential.

Number 2 Online Marketing Strategy.

Get social.

Whatever you think about social networking there is no denying the fact that it is quickly becoming a very powerful form of marketing. However, it’s still in its infancy and a lot of people are not very comfortable with this new strategy. My opinion is that in the next year the emphasis will swing towards even more social type networking. But, I could be wrong… that happened once…. I think.

Anyway, going social is not as hard as one would believe, but it can be very intimidating. Especially if you are a naturally shy person like me. But… it can be done.

Social Media starter tips.

1. Set up profiles on Facebook, Twitter, and StumbleUpon.
2. Check out what others are doing, saying, and networking on each of these sites.
3. Begin following and friending people on each site.
4. Start connecting with your followers and friends by engaging in conversation.
5. Sprinkle a few links within your conversations.
6. Be active and relevant.

That’s about it to start with. After you feel more comfortable with engaging in conversations and meeting new people then you can begin to branch out into other social media marketing type websites.

Number 3 Online Marketing Strategy.

Blogging.

If you’ve been following me for any length of time you will wonder why my other favorite online advertising method is missing. That being solo email ads. Well, I do think they are essential but for this post I wanted to focus on free strategies for those just getting started or those who have been marketing for a long time but are still bootstrapping it.

Blogging is a marketing strategy. You can start a blog for free at blogger.com or wordpress.com and write posts about any topic you choose. It’s basically a great way to test niches and products.

Anyway for marketing purposes it is absolutely necessary. Here’s why.

First, search engines love blogs. Especially Blogger. With some very basic SEO techniques and informative posts you can begin ranking high in search engines.

Second, you have another powerful advertising technique built in. One of the reasons that blogging is very popular right now is because of the ability to leave comments. Through leaving, and receiving comments, you are building a huge network of links back to your website, or blog. Plus you’re starting to be achieve some name recognition which is the main goal with any advertising campaign.

Third, it’s fun. You get to be a little more loose with your writing than you would be if you were just writing articles. Sure, you are going to keep your blog updated with great information but you also get to let your personality come out more.

Get started with your advertising campaign today with these three marketing strategies.

Write articles.
Get social.
Start blogging.

Three things you can start doing without spending any money and will lead to a tremendous increase in traffic and profits. Give it a try.