Tim Bossie.com

There are different kinds of copywriting.

You have copywriting for landing pages, solo ads , autoresponder series, and PPC ads. You need to craft together words to sell your ebooks, reports, software products, DVD courses, marketing opportunities, and anything else you want to sell. You need to put words into action when you want people to sign up for your ezine, download a free report, visit your blog, click on an affiliate link, or any number of actions you want them to take.

It all takes copywriting. And each copywriting task is different. There are different techniques, tips, strategies, and ways to write each particular copywriting job to help reach the desired effect.

For example, the way that I write an email ad for someone is going to be a little different than the way I write a landing page or sales copy. The email ad is less "salesy" while the landing page is more influential and action oriented.

Copywriting Foundations That Are In All Online Advertising Materials

Even though each piece of marketing, or advertising, material has a different copywriting technique there are also some very important foundations that lead to effective online advertising .

Always Have A Focus In Mind Before Writing Anything One of the biggest ways that a copywriter can fail, especially when writing for advertising, is that there is no focus, or objective, before they start writing. Not during the writing process, but before the actual writing process.

Every time I begin writing anything I sit down to think about where do I want this to end up. A lot of the time I will even write the ending first. This gives me my destination . It’s kind of like planning a trip. You know where you want to go, now just plan the trip accordingly.

Each piece of advertising, or marketing, material must have a focus, or direction.

Always keep things current. One of the most powerful ways to get a response from any coypwriting piece is to keep the information updated and current. A sales letter should always be kept up to date with any new research, news, and especially cultural influences.

I love writing email ads. It’s probably one of my favorite things to write. When I write them I have two major focuses that I want to make sure happen in the ad. First, the reader is compelled to click on the link included. The second is that I always include something current. This is either in the form of current news events or some sort of cultural influence. Why?

By keeping things relevant and up to date in your advertising you are showing the person that you are not just a robot sending out random ads, but a real person with interests, feelings, and relevancy.

Always make the copywriting easy to read. Nobody likes to read something that is unorganzied, small, and all blocked together. Copywriting is all about the flow…. how words can be combined together, in an organized, flowing manner to capture attention and create interest. If your ad, landing page, report, or other piece of writing is a jumbled mess your efforts are surely to fail.

Small paragraphs, bullet points, headings and sub headings, bold letters, highlighted text, and different color for emphasis are great ways to keep things flowing and organized. This enables the reader to skim and find the parts that interest them making it much easier to make a decision.

Always keep in mind that the reader is the one you’re trying to impress and the effectiveness of your copywriting depends a great deal on what they want and need.

Build your copywriting on these essential foundations.

When you sit down to work on some of your own copywriting keep these foundational items in mind. Write them down and keep a little cheat sheet with you so you don’t forget to include each one. Remember focus, current, and easy to read will make your copywriting more effective.

Good luck!

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