ProBlogger Book Review Chapters 4, 5, and 6

If you haven’t seen any other other parts of this series of Reviews for ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income you can catch up them by starting the book review here.

This post we are going to see what chapters 4, 5, and 6 have to offer.

Writing your blog

After you get through the technical aspects of blogging, chapter 4 begins the real “meat” of the book. We begin to finally learn what the title suggests… the secrets to making money with blogging.

Chapter 4 is all about how to write on your blog. The one thing I did like about this, and Chris and Darren, is their commitment to content. The chapter starts out with the most important thing you’ll learn in the entire book. The first statement is “Much has been written on what makes a blog successful, but all experts agree that central to all great blogs in one element: great content.” If you get nothing else out of this book… keep that nugget of truth close to the front of your mind.

The chapter goes on to explain just what good content is. The authors admit that great content is pretty relative, “Good content will vary from person to person depending upon their needs, the topic they are talking about, and perhaps even a person’s ethics“, they do consider some universal traits to good content.

The chapter goes on to talk about good writing tips, tips for writing titles, post length (which is great info for bloggers of any experience) and frequency, and finishes with a great section on 20 types of blog posts. I know I’ll be referring to this part frequently.

This was a great chapter and worth the cost of the book alone.

Making money with your blog

After learning how to write a blog post, Chris takes over and begins to set the stage on the actual monetization methods of blogging. He begins by making a great point. There are several different ways to make money with a blog. Each blogger will have their own ways, but there are some guidelines to follow.

The sections include;

  • Should you make money with your blog?
  • When should you attempt to make money?
  • Factors to consider in monetizing blog.
  • Different types of monetization methods and payment types.
  • How to find advertisers.
  • Different ad formats.
  • How many ads to display.
  • How to integrate affiliate programs.
  • Donations and indirect income strategies.
  • A lot of info on how to make money is crammed into this chapter. But, more specifically the “where” and the “what to do” parts of making money from your blog.

    Buying and Selling Blogs

    This is something that I really don’t have much interest in. That doesn’t mean that this chapter was useless. I learned a lot about the business of buying and selling blogs and if I ever wanted to try this then I know I’ll be picking apart this section.

    Some of the information includes;

  • Why sell and/or buy blogs.
  • Making the decision.
  • Buying to sell or flip.
  • Where to sell and instructions on how to sell your blog.
  • Like I said, I’m not sold on the whole buying and selling of blogs. But, I do know that there are a lot of people doing it and are making an incredible income from it. To me, this is the chapter that I didn’t get a lot out of, but might be going back to later.

    Thoughts so far…

    So far I am pretty impressed with the book. I think that Darren and Chris really want to get some relevant, useful information into the hands of people that think they might want to try blogging as a source of income.

    I do feel that experience bloggers probably won’t learn anything earth shattering in the first few chapters, new bloggers are in for a great treat. That doesn’t mean that experienced bloggers shouldn’t pick up a copy. I know that as I read things that I already knew were reinforced and new ideas started to churn. So far… a great investment and enjoyable book.

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    About the Author

    Tim

    Tim

    2 Responses to “ProBlogger Book Review Chapters 4, 5, and 6”

    1. Thanks for the review. From what you said, the book is almost exactly what I expected it to be, a rehash of what has already been said dozens of times.

    2. Hi Frank,

      You are right to say that there is a lot of information in this book that has been said over and over again. And I too thought the same thing as you. While I do know a lot of what’s in the book, I do gain a fresh perspective on some things too. Like I said in the above review, the book is a good investment (in learning and quick resource) and it’s really pretty enjoyable to read.

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