Tim Bossie.com

The last three questions are all about action.

I believe that asking yourself at the start of the week what you need to accomplish will help you a lot in making sure it gets done. With that said, today’s question is all about getting things done.

What advertising materials do I need this week?

You can’t advertise without the materials to do it. Every try to go flying without an airplane? Doesn’t work. Every try running a car without gas? That doesn’t work either. How about living without breathing?

Personally I’ve never tried it, but have heard that it doesn’t go so well.

In much the same way, you can’t advertise a website without the materials to do so. These materials can take several different forms. They can be ads, articles, blog posts, videos, viral products, Twitter, Facebook, other social web 2.0 websites, or even word of mouth.

Your task with this question is to figure out what you need and then make sure you have them.

Take time at the beginning of the week to make sure you have everything you need

Make this a habit. It is so much more productive, and effective, to have all your materials ready at the beginning of the week instead of waiting for when you need them.

Here’s what I do.

First, I write down what I’ll be needing. This goes for myself as well as for each of the advertising campaigns I am managing. I make a complete list of what needs to be written.

Second, I’ll prioritize that list. I’ll go through and put the writing projects in order. That way when I begin writing them I’ll get the materials finished that I need now.

Third, I set up folders for each type of material that needs to be written. For example, if I need to write ads that week, I’ll set up a folder. Likewise I’ll do the same for articles, reports, landing pages, PPC ads, or anything else that needs to be done. This way everything is organized and I just open the file and begin to write.

Lastly, I’ll start doing the research and outlines for the work ahead. I like to have a little bit of information to get me started before I write something. I’ll do some very quick research while putting together an also very quick outline. This way I can see something in front of me and hopefully get my creative juices flowing.

The point is to begin writing down what you need to accomplish.

Experts tell us that when you write down what you need to get done you’ll be more likely to do it. This question is a necessary step to putting your plan into action. Once you put it on paper, or digitally, you can begin taking one step at at time until you have everything you need.