Question #3 in 10 Questions to ask yourself about your advertising campaign.
In my weekly task of keeping all the advertising campaigns I’m managing I take the time to ask myself 10 very important questions about each one. This helps me to evaluate what’s going on and make changes. Question #3 helps me make some of those decisions.
What worked the best during the previous week?
So far you’ve asked yourself two very important questions. The first one helps get you in the frame of mind for doing the work ahead. The second one helps you figure out if your advertising plan is working or not. This question helps you decide what to put a little more effort into.
If it works make it work better
Let’s say that you had an amazing week with your blog. You had a spike in RSS subscribers, comments, and people linking to your posts. You are in a very dangerous situation.
Some people will just leave it at that and go on their merry way not really thinking much more about it. The danger here is that they are not capitalizing on the situation. Take a minute and sit down to think about what happened.
Why did I get more subscribers?
What caused people to comment more?
What about the posts made people want to link to it?
Find out what works and make it work a little better. If in your blog post you see that the reason people commented was because you asked for it, explained something in greater detail, was more conversational, maybe a little controversial, or was writing about something that people get excited about then keep doing it. Don’t just attribute it to dumb luck.
If you saw that an article you wrote drove in 15% more visitors than other articles find out the reason why and concentrate on duplicating that same effort. If it works make it work better.
